Assisted with the packaging refresh of licensed Singer sewing notions to give the brand
an updated and more modern feel, incorporating colored shopping cues and metrics
to improve ease of shopping. Managed all aspects of project from creative concepts
and packaging layouts to final file preparation and uploads.
an updated and more modern feel, incorporating colored shopping cues and metrics
to improve ease of shopping. Managed all aspects of project from creative concepts
and packaging layouts to final file preparation and uploads.
Developed packaging style guide,outlining the packaging design specifications for the various product categories to ensure continued adherence to brand style.
